Balak 5781
Question : In their conversations, בלק and בלים always refer to ״העם״, without saying whom explicitly. Why? Approach: it is clear from the ברכות that the names יעקב & ישראל were known, so we cannot answer that a name wasn't available or known. However, בלק and בלעם both refer to the "nation who left Egypt" in their first reference. And it could be that they simply refer to the "nation we were discussing" thereafter. We could also suggest that they didn't want to formally mention the name of their "enemy" - similar to how we see the opponents of דוד המלך refer to him as בן ישי - without mentioning his name explicitly.